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Our Research Team is constantly evaluating creative talent throughout the U.S. to ensure we bring you whats trending in Advertising, Marketing & Design.
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Criteria To Consider When Selecting Your Next Agency
Finding the right creative agency who understands your business, target audience, and the most effective strategy to engage your customers are all critical processes that should not be overlooked. The impact on your marketing spend is always heavily weighted on the talent and skill sets of your chosen agency partner.
Sorting through thousands of creative agencies all over the world can be arduous, but if you leverage the following baseline for project RFP’s and RFQ’s, you will mitigate many of the risks associated with new agency selection. It’s important to continually source new agency talent as there is tremendous upside to the breadth of ideas that will propel your advertising and marketing efforts.
1. Business Fundamentals
a. D&B Credit Score
b. Time in Business
c. External Ratings & Reviews
d. Revenue
e. Employee Count
2. Core Competency
a. Industry/Customer Expertise
b. In-House Core-Capabilities
c. Advertised Results
3. Quality of Work
a. Referrals
b. Market Trends
c. Detail of Work
d. Creative Ratings