Kingsford
Kingsford was looking to heat up their website with refreshed branding and spicy new content. Kingsford partnered with San Francisco based Swirl and the flame was lit.
Together they realized that customers wanted one place to learn how best to pair great charcoal with great recipes and professional grilling tips. Swirl lead the strategy effort to consolidate the various Kingsford sites dedicated to product, grilling, and recipes. This new user experienced was then creatively infused across the responsive site platform with inspiring imagery and grilling content that could be easily consumed in the kitchen or by indirect heat of the grill.
Anyway you cook it, this new website experience and design is deliciously executed and just what Kingsford expected heading into this grilling season.
