Oregonian
The Oregonian has been bringing the Oregon community together for over 163 years. With the help of Sockeye in Portland a new advertising campaign launched promoting a brand that all Oregonians' already know and trust. This effort spoke to each of its readers with the "This Is Our Story" slogan which boasted a 36% increase in page views and 20% increase in unique visitors to the OregonLive within the first month of its launch.
It's great to see when a simple campaign with powerful images and simple copywriting performs this well,
