Nike
In honor of Kobe Bryant's final game Nike teams up with Portland's Wieden + Kennedy for a farewell commercial. The history Kobe created over his 20-year career had fans across the country and around the world with some general opinion of him. Wieden + Kennedy puts Kobe's "Haters" front and center as he conducts an orchestra of fans who sing hateful comments that make you smile.
Cameo's by Rasheed Wallace, Phil Jackson, Paul Pierce and many other NBA icons in addition to fans from countries around the world. Although Kobe Bryant leaves the league with likely more fan's then foe's, the humorous take is a great tribute to an iconic figure. Wieden + Kennedy once again shows why they are always considered a top global agency...
